SHAMIEL SONI HAS JOINED OUR DIRECTOR'S ROSTER

We spoke to Shamiel to find out a little bit more about his background and what drives him as a filmmaker.

Tell us more about your background.

I am born and raised in Cape Town. Half of my life has been spent in the business, working on films and commercials.  I started as a production assistant and worked my way up. For 19 years, I’ve worked on over 1500 Commercials, 60 Feature Films and Long Form projects spanning 7 countries.  I worked my way up to being one of South Africa’s top 1st Assistant Directors and now work as a Director, Producer.
 
How would you best describe your style?

As a Director my style is very much lifestyle, beverages, fashion, and sport. I like bright colours; bold camera moves and a great story. Having been an Assistant Director, I worked with some of the top directors in the world and I feel I could direct anything, from the biggest commercials to the most outlandish independent films. Versatility and range are strengths of mine and I strive for perfection.
 
What are your interests?

I am very much into trends and keep in touch with whatever is current. I follow fashion closely and I am an avid traveller, considering myself someone who suffers from wanderlust. Photography and football are two other activities that evoke passion in me. I am an avid Manchester City fan.
 
 
What inspires you?
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As a boy, I always wanted to be a Director. I was always inspired by great visuals, photography, films, architecture or even a beautifully crafted sofa, sports car, artwork, or design. I had a love affair with all things aesthetically beautiful. I also enjoyed telling stories and used to daydream all the time. I feel that these qualities stuck with me throughout my career and has made me not just a Director but a filmmaker who is passionate about his craft.
 
Contact Evolution if you would like Shamiel Soni to direct your next film.
 

NEILL FRANK

Head of Evolution Film + Digital